At Lotusflower Marketing we have taken into account all the elements of the marketing mix and developed our extensive range of services to suit the needs of our ever-growing customer base. Having worked with clients from across the business sector including Legal, Retail, Tourism, Leisure, Motor Industry, Health, Jewellery, IT, Manufacturing, Entertainment, Food and Drink and Communications. Our growing level of expertise has allowed us to build up solid foundations in all the essential elements of the marketing field, whether it be Business to Business or to Consumer Markets.
With specialists on board we can offer you a service tailored to your individual needs, whilst at the same time giving you the benefit of a uniquely integrated marketing consultancy.
Whatever your business requirements rest assured that at Lotusflower Marketing you will discover all the essential elements have been taken into account to create and implement (a successful marketing strategy for you) your successful marketing strategy.
At Lotusflower Marketing we develop a strategic direction/strategy with our client’s working hand in hand with them and firmly place them on their desired path of action that leads to the achievement of their corporate goals. We plan, establish a vision and mission statement for our client’s focusing on our client’s objectives and values. Our plan outlines and states the overall direction, business philosophy and purpose of our client’s business.
We utilising the essential marketing mix which consists simply of the fundamental four P’s Product, Price, Place and Promotion to compile an in depth marketing plan. Promotion is vital and is further subdivided into Advertising, Sales Promotion, Personal Selling and Public Relations. Lotusflower Marketing’splan providesstrategic direction and focus for our client by incorporatingkey elements which need to be taken into account including a SWOT analysis, objectives, budget, target audience, corporate image, marketing mix and cost, performance evaluation, competitor analysis, C.I.S. and cost effectiveness.
Corporate identity comprises of a companies/businesses logo and design strategy only. Corporate identity is a component of Brand Identity. It takes very creative and skilful strategy know how to prepare a Brand Identity that will stand out, provide long term success, live up to its promises and experiences.
Brand is expressed through everything a business/company does including writing, listening and visual content as well communications through its staff, associations and its own specific marketing mix
We utilise this particular push marketing method to sell our client’s products/services to the end user/buyer directly by mail order, email shot, mail shot, advertising, telemarketing, fanmarketing in the most efficient and effective way taking into particular consideration our client’s resources.
The worldwide web and internet is the most powerful electronic marketing tool available today and we at Lotusflower Marketing can assist our client’s to not only have a very effective web presence but devise a internet marketing campaign to promote their product/services and help them achieve the objectives/goals whether financial or brand awareness by taking into account the most up to date promotional, social, geographic awareness to day including facebook, twitter and increasing sales, growth, profitability by search engine optimisation, pay per click,Ad Words..
We are experts in social media including advertising campaigns, company or product launches, product promotion/associations with influencers, sales generation, global appeal campaigns. We can provide tailor made solutions specific for our clients social media needs and budget.
Market Research is a system utilised to collect and analyse data about our client’s particular target market, competitors, the environment and incorporates collection of primary and secondary research and encompasses Qualitative and Quantitative research.
The purpose of our market research is to achieve an increased understanding of our client’s goals and objectives. With markets constantly increasingly more competitive market research is required to be carried out to grasp the constant changing market is of paramount importance to any client and their business.
We understand the true importance of this area of Design and Print, your business may have a brilliant logo/corporate identity in the world but you need the correct identity to be expressed through your design and print to portray what you want to say about your business or product/service effectively.
We can create a very high quality campaign design print production for your business taking the ideas from the drawing board right up to distribution. We take into account the key factors of concept, photography, artwork, graphic design, print, mailing, postage and delivery and utilise essential innovative components including email campaigns, web 2 Print, Digital production to create a truly inspirational and objective fulfilling Design and Print production..
Typically NPD is used to describe the complete process of bringing a new product to market. However at Lotusflower Marketing we specialise in NPD and also can rebrand or revitalise an existing or outdated product that you wish to revive, push and project into your consumers vision.
We taking into account factors such as reducing risk, setting specifications including price, framework schedule and running the team. We are constantly looking to keep your costs down and under control whilst encompassing our client’s resources of people, time, money and skills. We can work on specific parts of the NPD if so required or deal with the entire process from initial idea, through screening, concept development, marketing strategy, analysis, product development, testing and introduction to the market.
This is all about managing and enhancing the reputation of your business.
We take into account all the media from corporate communication, social, internal, public affairs. Public Relations covers the whole business image and perception, it incorporates everything from what the business or its staff say, to what others say and stories said about business or its products/services.
We can assist you completely in this marketing area to establish and maintain your professional desired image that you wish to project of your business or yourself.
